Nubank - NuHeadlines
#52 — October 22, 2026
Hello,

Nu Mexico is one of the primary gateways for the population to enter the formal financial system and develop economic resilience and healthier financial habits, according to the new Impacto Nu annual survey.

In this issue, you can also read about Nubank House, a free, immersive experience that brings the Mercedes-AMG PETRONAS F1 Team experience to São Paulo, a new tool to help customers understand the health of their investment portfolios, and more.

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⏱️ Reading time: 6.5 minutes
Impacto Nu
A new edition of Impacto Nu highlighted that 87% of Mexican customers say Nu has had a positive impact on their lives, and 6 out of 10 started saving or increased their financial reserves after becoming customers.

Following Nu's recent transition to a bank in the country, the 2026 annual report shows how the company's digital model translates into greater economic resilience and healthier financial habits:
  • 55% of customers (+6 pp vs. 2025) got their first credit card through Nu, almost 50% of them women
  • 70% of customers have reduced their cash usage since joining Nu (+10 pp vs. 2025)
  • 95% used at least one digital payment method in the past month
  • 1 out of 2 Cuenta Nu customers has active Money Boxes (Cajitas), and 44% add money monthly

As part of its impact framework, Nu Mexico signed an agreement with the Jalisco region's government to promote financial and technological inclusion. Additionally, Nu is sponsoring free admissions to MIDE (Museo Interactivo de Economía), during the National Financial Education Week.
Nubank House
Nubank House
Nu is bringing the world of the Mercedes-AMG PETRONAS F1 Team to São Paulo. After local activations related to the Mexico Grand Prix, Brazilian fans will now be welcomed at Nubank House, the largest immersive experience in Brazil dedicated to a single racing team.

The space will feature an official replica of the Mercedes-AMG W17 E Performance, racing simulators, pit stop challenges, and a collection of historic items making their debut in Brazil. The event will take place at Nubank Parque and is free and exclusive to Nubank customers.

“We created Nubank House to show our customers that we understand their passion, and to invite them to experience it with us through an exclusive, one-of-a-kind activation that brings the excitement of the track to life. It’s our way of giving back to the people who trust Nubank to be part of their lives,” said Cristina Junqueira, Nubank co-founder.
Consumer News – Brazil
To help customers understand the health of their portfolios and make decisions with greater confidence, Nu launched Nu Smart Invest. The feature offers tailored, impartial suggestions based on diversification, return, liquidity, protection, and investment efficiency.

Small business owners spend an average of nine hours a week on financial and bureaucratic tasks, roughly 468 hours a year, according to Nu Empresas and Bridge Research.

Livelo and Nubank announced a partnership that allows Nubank Ultravioleta and Croma customers to transfer points to Livelo at a one-to-one conversion rate, with no minimum transfer.

Nubank and Spotify also teamed up to offer eligible customers three months of Spotify Premium, available through the Vantagens Nu section of the Nubank app.

NuCel expanded its plans, adding more gigabytes at no price increase.
Leadership update
Sarah Wilson was named Nubank’s new CLO. She joins Nu from Circle Internet Group, where she served as Deputy General Counsel and Corporate Secretary since January 2025.
Awards and recognition
■ Fortune – Change the World: 50 companies tackling social challenges through their core business.
■ Brand Finance – 2nd-strongest brand in Latin America and the 10th most valuable.
■ Forbes – Nu was included in Forbes’ World’s Best Employers for offering meaningful work, top-tier compensation, training in new technologies, and more. It was also named one of the World’s Top Companies for Women.
■ Fintech Magazine – David Vélez was recognized as the Top CEO to Watch globally for driving unprecedented growth, operational resilience, and strategic innovation, and 5th among the world's 100 top fintech leaders.
■ Latina Powerhouse – Cris Junqueira was recognized as one of the visionary women reshaping the future across the US and Latin America.
■ Most Admired CEOs and HR Professionals – Suzana Kubric was named Brazil's HR of the Year. She underscored the integration of AI with human judgment to improve employee experiences.
■ Merco Leaders – Placed David #2, and Marcela Torres #25 among Colombia's top business leaders.
■ Merco Talent – #4 overall and #1 in the financial services category. This ranking recognizes companies that stand out for attracting, developing, and retaining top talent. P&C was also recognized as the 2nd-best HR team in the ranking.
■ Merco Companies – Nu Mexico ranked #4 in the Financial category and climbed 20 spots on the reputational list. Nu Colombia was #3 in the sector category and #21 in the general ranking. Nu Colombia's comms team was recognized as one of the best in the country.
■ Premios Portafolio – Nu Colombia ranked #1 in the Customer Experience category for how it has changed the way customers build their relationship with financial services.
■ Brand Love Index 2026 – Colombia's most-loved brands. The study measured the depth of the emotional bond between consumers and the brands they use daily.
■ Forbes Colombia – Marcela Torres was named one of the country’s best CIOs for transforming business through tech.
Nu in the news
Colossus magazine detailed how Nu grew to over 140M customers and $1B in quarterly net income, and its next steps with the launch of Nu US and Nu Global. The feature is a profile of David Vélez, and includes a deep dive into his personal and entrepreneurial journey.

David detailed Nu’s growth, the advantages of digital-first banking, and how AI could fundamentally transform financial services on the Invest Like the Best podcast. He also explained why he sees the US market and Nu Global as “gigantic opportunities”, and the role of AI in credit decisions and other areas of the company in an episode of the Brainfood podcast.

During the Latam Fintech Market, David spoke about Nu's US$1.5 billion investment in Colombia between 2026 and 2030, his views on AI, and advice for aspiring entrepreneurs. At the B55 Conference, he told entrepreneurs that valuation is a byproduct of building a solid business, and culture must be central to a company.

In the Fintech Leaders podcast, Cristina Junqueira discussed the US mass-affluent banking gap, and why having a smaller customer base that loves the product is better than buying your way to growth. She also shared how her personal experience getting a credit card in the US reflects the bureaucracies that Nu intends to solve.

Carl Rivera spoke with Brett King on the Breaking Banks podcast about how Nu is redefining banking, the opportunities ahead with Nu Global, and product design philosophy.

At the Native AI’26 event, Suzana Kubric discussed how AI can democratize knowledge and how P&C applied product management to its processes.

In an op-ed for Folha, Eric Young wrote that Nubank's goal isn't to add AI to banking but to rebuild Nu around it, changing how financial products are designed and delivered. On the Fintech Wrap Up podcast, he detailed how AI is helping build models that can better understand financial behavior, improve credit decisions, and personalize experiences at scale.

Felipe Lamounier highlighted that Nu is following Big Tech's path toward becoming an AI-focused bank by investing heavily in AI research.

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)
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