NuHeadlines #46 — April 28, 2026
Nubank - NuHeadlines
#46 — April 29, 2026
Hello,

TIME named Nubank an Industry Leader in Finance, among the top companies shaping the market globally.

Also in this issue:
  • Nu announced an investment of R$ 45 billion in Brazil for 2026. This move reflects the strength of the business and the company's long-term commitment to the market.
  • Nubank acquired the naming rights to Sociedade Esportiva Palmeiras' arena in São Paulo.
  • Nu Mexico reached 15 million customers and is now one of the three largest financial institutions in the country.

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Global recognition
TIME100 Companies: Industry Leaders recognized Nubank as one of the companies shaping the Finance industry worldwide. With its global growth, Nu is set to prove that digital banks can scale, stay profitable, and expand into heavily regulated markets.

Forbes ranked Nu the #1 bank in Brazil and Mexico, for the 8th and 5th consecutive years, respectively. The ranking is based on a survey of 54,000+ customers across 34 countries.

Nubank is among LinkedIn's 2026 Top Companies in Brazil for the 4th time. The list recognizes the companies with over 5,000 employees that offer more professional development opportunities.

A McKinsey and QED Investors report stated that fintechs grew 3.5x faster than traditional banks in 2025. It also named Nu with the "centicorn" status, which means companies nearing to achieve a US$100B market cap.
Investment in Brazil
Nu will invest R$ 45 billion (approximately US$8.2B) in Brazil in 2026, a volume that has nearly doubled over the past two years, to support four strategic fronts:
  1. Continuous development of platforms and credit models based on artificial intelligence;
  2. Launch of products and services that support and simplify customers' financial lives;
  3. Expansion of strategic teams and the office network across the country, with more than BRL 2.5 billion allocated to infrastructure over the next five years;
  4. Strengthening of the financial base, including equity and lending capacity, to sustain portfolio growth responsibly and at scale.

In 2025, the operations in Brazil contributed to record-breaking financial results for the holding. The positive impact is reflected not only in the business but also for customers, who have collectively saved more than US$ 28 billion in fees that traditional banks normally charge.
Awareness through sport and entertainment
Nubank — Awareness through sport and entertainment
Nubank acquired the naming rights to Sociedade Esportiva Palmeiras' arena and invited fans to choose a new name for the venue.
  • In an interview, Juliana Roschel, VP of Marketing and Growth, detailed Nu's brand strategy around sports and entertainment.

Following the Nu and Inter Miami CF multiyear partnership announcement, ESPN and NBC covered Nu Stadium's opening at Freedom Park, including the team's first competitive match there.

Nu and Mercedes-AMG PETRONAS Formula One Team unveiled an activation for the 2026 Miami Grand Prix, including a special first-of-its-kind race suit design, a new brand film featuring drivers George Russell and Kimi Antonelli, and House of Nu, a three-day physical experience in Miami's Wynwood neighborhood.
Leadership news
During the LatAm Tech Forum, Cristina Junqueira detailed how she is leading Nu to take on the US banking system. She also shared with Bloomberg how her experience as a consumer navigating the American financial infrastructure is impacting that.

In the CNBC Changemakers Summit, Cris deep-dived into Nubank's journey of turning financial access into opportunity.

In a new episode of the Jota Jota Podcast, she spoke about the company's culture, international expansion, and the challenges of building a brand that people truly love.

Roberto Campos Neto discussed how tools like Pix, tokenization, and Open Finance are essential to boosting competition and portability in Mexico.

Diego Piacentini was appointed to Nu's Board of Directors. He brings extensive tech and public-sector expertise in leading roles at Amazon, Apple, and the Italian government's Commissioner for the Digital Agenda.
Core markets highlights
🇲🇽 Mexico

Nu Mexico has recently surpassed 15 million customers, becoming one of the three largest financial institutions in the country.

🇧🇷 Brazil

Bank of America named Nubank one of Brazil's Seven Magnificent stocks, citing 50% YoY profit growth in Q4 and a 131M-customer base as hallmarks of its expansion and profitability profile.

A UBS BB report highlighted that fintechs are advancing rapidly in Brazil's credit market, with Nubank leading in both customer base and credit origination.

As an evolution of Nubank's contactless payment experience, the company launched the Pay by Tap feature that integrates Pix, debit, and credit into a single flow on devices.

To give customers access to exclusive deals, Nubank launched Vantagens Nu, a new tab in the app that brings together discounts, cashback, and special rewards.

🇨🇴 Colombia

To kick off celebrations of Nu Colombia's 5th anniversary, the company hosted a new edition of Rodada Nu, featuring nearly 1,000 cyclists.

Óscar Cadena, Nu Colombia's Director of Public Policy, spoke about how Bre-B can still learn from Brazil's Pix, a more mature system.

Fernanda Gutiérrez, Director of Operations at Nu Colombia, debunked common credit myths and explained what really improves customers' credit scores.
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