Nubank - NuHeadlines
#45 — March 24, 2026
Hello,

Nu is now Inter Miami CF’s Main Partner. The multiyear agreement includes naming rights to the club’s home stadium at Miami Freedom Park, and anchors Nu’s brand globally at a pivotal moment of expansion.

Also in this issue:
  • Brand Finance ranked Nu as the 4th-strongest banking brand and the strongest neobank globally
  • Nubank joins Febraban as an associate member
  • National Banking Convention and Fintech Mexico events

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⏱️ Reading time: 3 minutes
Global expansion and awareness
Inter Miami Partnership
A new, multi-year agreement with Inter Miami CF establishes Nu as the club's Main Partner and officially names the team's Nu Stadium.
  • The partnership also includes a logo placement on the back of the jerseys, and the signature spaces of Nu Club and Nu Plaza within the Miami Freedom Park, opening on April 4.
  • In the news: Cris spoke to CNBC, NYT, and Bloomberg about it.

🎥 Cris Junqueira detailed Nu's strategy for the US and how major partnerships like IMCF and Mercedes-AMG PETRONAS Formula 1 Team help build a global brand in the latest episode of Nu Videocast.

As its next major global step, Nu got OCC approval to establish a bank in the US. Founder and CEO David Vélez shared the strategic importance of this charter for the next phase of international expansion. Read it on AFP and watch on Fox Business.
Recognition and awards
Company

The 2026 Brand Finance Banking 500 report ranked Nubank as the 4th strongest banking brand globally and the strongest among neobanks.

Leadership

La República named David Entrepreneur of the Year, and covered his journey leading Nu to 131 million customers and to a spot among the 500 largest listed companies globally.

Cristina Junqueira is on the podium of Merco’s executive reputation ranking. On International Women's Day, Brazilian media listed her as a pioneer who helped redefine digital banking.

In Colombia, Country Manager Marcela Torres was recognized for her role in advancing debates on inclusion, innovation, and regulation.
Core markets growth
🇲🇽 Mexico

With the National Banking Convention and Fintech Mexico events happening this month, local CEO Armando Herrera spoke to the media about:
🇧🇷 Brazil

Febraban's Board of Directors unanimously approved Nubank’s membership application, expanding the company’s participation in strategic banking debates. This aligns with the company's plans to obtain a banking license in Brazil.

Nubank Ultravioleta launched Modo LATAM Pass. The feature automatically converts card spending into the airline’s miles and accelerates qualifying points that count towards category evolution.

Nu launched a new investment portability campaign for its Nubank Ultravioleta and Nubank+ customers. The process is fully digital and can be made through B3 or the originating institution.

A new crypto rewards feature was launched with Solana at a 6% rate for a limited time.

In a new marketing campaign, Nubank reinforces its commitment to stand by its customers and transform the way they manage their finances.
Nu in the news
David spoke about Nubank’s 13-year journey of transforming Brazil’s financial system in an interview with GloboNews.

Citi sees Nu’s expansion into the US market as a positive business opportunity and growth avenue.

Analysts reported how Nubank is one of Brazil's financial institutions that drove credit growth in the country, leading in margins. Other reports highlighted that NuCel and the company’s SME segment have been underestimated by the market, with high potential for expansion.

Roberto Campos Neto analyzed the investment landscape in Brazil, in a new episode of Perspectivas, the series promoted by Nubank and InvestNews.

Suzana Kubric deep-dived into Nu’s culture and early talents, reinforcing the P&C mindset that an employee's willingness is worth more than their skill in the daily routine.

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)
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