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Nu is now the largest private financial institution in Brazil by number of customers, serving over 112 million, according to the Brazilian Central Bank.

Nu and the Mercedes-AMG PETRONAS F1 Team announced a new multi-year partnership establishing Nu as Official Team Partner, ahead of the 2026 FIA Formula One World Championship Season.

Also in this issue: our founders reflect on the milestones achieved over the past decade in a new institutional video, and more.

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#1 in Brazil

Nubank is officially the largest private financial institution in Brazil, according to the Brazilian Central Bank. By growing its base to more than 112 million customers in just over 12 years in the country, the company has surpassed traditional banks to the podium.

In the latest episode of Nu Videocast, Livia Chanes, CEO of Nubank in the country, detailed the strategy that drives this engagement. Available on YouTube and Spotify.

Gearing up for a new era

Nu is now the Official Team Partner of Mercedes-AMG PETRONAS F1 Team. The scale, international footprint, and premium positioning of Formula 1 provide Nu with a powerful platform to build global brand awareness and deepen cultural relevance, creating new avenues to connect with a global, digital-first audience of over 827 million fans.

The multi-year partnership will deliver a range of dynamic on-track and off-track branding and activations designed to create memorable experiences for fans. It will showcase bold moments that bring supporters closer to the excitement of the sport, featuring Team drivers George Russell and Kimi Antonelli, as well as CEO & Team Principal, Toto Wolff.

Corporate information

Institutional video. In Nubank’s new corporate video, David Vélez, Cristina Junqueira, and Edward Wible reflect on the milestones achieved over the past decade and how the company they created in 2013 has evolved into one of the largest digital financial services platforms in the world, serving more than 127 million users.

Perspectives. Roberto Campos Neto discussed macroeconomic trends for 2026 and Nu’s readiness to navigate challenges in any macro scenario in the latest episode of the series promoted by Nubank and InvestNews.

New role. Romina Benvenuti, Director of Public, Regulatory, and Legal Affairs at Nu México, was appointed co-chair of the Digital Banking and Payments Committee of the Association of Banks of Mexico (ABM) for the 2025-2027 term.

Products and launches

ETF. Nu Asset launched NLFA11, its new ETF to complement the fixed-income shelf. The fund is the first to replicate the Anbima (Brazilian Association of Financial and Market Institutions) Financial Bills Index, developed by the association at the request of Nu Asset.

Improving payments. Nu Empresas launched its new Fee Calculator for its SME customers. The tool streamlines the calculation of the net amount received from sales processed via Payment Link or Tap to Pay.

Travel perks. Nubank Ultravioleta Lounge at Guarulhos Airport has been hosting exclusive holiday activations through January. The initiatives include a Post Office where customers can write personalized postcards, and instant-print cameras for children, all designed to enhance the travel experience for high income customers.

Holidays season. Data from the end of 2025 shows that customers under 18 increased spending on clothing by 33% and electronics by 25% during the period. Also, the average amount saved in Money Boxes (Caixinhas) in December was 28% higher than in November.

Nu in the news

Ethan Eismann discussed how Nu is reinforcing customer love by prioritizing world-class design and intuitive user interfaces, ensuring that every interaction with the app is a delightful experience.

According to a National Banking and Securities Commission (CNBV) report, Nu is one of the fintechs transforming the Mexican landscape, positively impacting account and credit growth in the country.

Bloomberg reports on how leading fintechs are navigating the USA regulatory landscape to obtain bank charters, with Nu serving as a primary example of successful institutional evolution.

BofA featured Nu among Brazil's Magnificent 7, companies that dominate the market, showcasing regional strength and growth potential in the global landscape.

Analysts highlighted that Nu's entry into the mobile service market is a game-changer, and named Nubank as one of the top picks for investors in Latin America in 2026, citing its growth and dominant market position. Safra upgraded Nubank to Outperform, citing positive momentum in its Brazilian operations and a clear path toward profitability in Mexico, and analysts listed the company alongside global giants like Amazon and Nvidia as preferred BDR investments.

Nu was recognized as one of the top 10 most creative brands in Brazil in 2025 by Meio & Mensagem and was named the favorite bank brand in Rio de Janeiro by O Globo. Brazilian media also recognized Nu’s Global Account for offering the most competitive USD exchange rates and spreads, and as a top cost-effective choice for international spending.

Nubank announced Brazil's largest permanent immersive experience hub with Aventura, the country's leading cultural venue operator.

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)

Thank you for reading! For more information, please contact our PR team through press@nubank.com.br. Access our Investor Relations website.

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