Hello,

In a new episode of the Nu Videocast, Marcela Torres, Country Manager of Nu Colombia, shared the company’s remarkable local journey. With 4 million customers, the operation added personal loans to its portfolio of simple and accessible financial products in a highly concentrated market.

Also in this issue: Nubank was awarded for the ninth consecutive year in the Reclame Aqui Award, the leading customer service evaluation platform in Brazil. The dex Labs team is joining the company to strengthen its data and AI strategy, Nu announced its intention to obtain a banking license in Brazil in 2026, and more.

If this email was forwarded to you or you wish to receive it in another language, you can subscribe to NuHeadlines in English | Portuguese | Spanish.

Read all the past issues in our Newsroom.

⏱ Estimated reading time: 4.5 minutes

Nu Videocast

Marcela Torres, Country Manager of Nu Colombia, detailed the company's local growth and discussed how it is disrupting a highly concentrated market by offering simple, accessible financial products. She also highlighted how the Colombian operation drives global innovation by sharing its agile, insurgent approach and specialized local advancements with the entire company as Nu continues to expand. The episode is available on YouTube and Spotify.

New milestone. The Colombian operation reached 4 million customers, doubling its user base in just 12 months, and now impacts 10% of the adult Colombian population, with a growing portfolio that includes Cuenta Nu, personal loans, and CDTs.

Reclame Aqui Award

Nubank won the Reclame Aqui Award, considered the “Oscar of customer service” in Brazil, for the ninth consecutive year. The company was recognized in the Banks and Digital Banks – Mega Operations category and the Overall Champion of the award, a title given to the most-voted company in the edition.

In the same week, Nubank’s top leaders got together in the yearly Agent & Xpeer Xperience to participate in the customer service routine firsthand.

More recognition. Nubank was named The Banker’s Digital Bank of the Year 2025 and recognized among Consumidor Moderno's Companies that Most Respect the Customer. David Vélez, Guilherme Lago, and Juliana Roschel were recognized among Brazil's best CEOs, CFOs, and CMOs, respectively, in Elite InfoMoney 2025 lists.

Corporate information

dex Labs. As part of a new move to accelerate its AI-first strategy and enhance personalized customer recommendations and risk management, Nu has hired the dex Labs team. The company is recognized for developing an AI-powered data engineering and cloud infrastructure platform.

Banking License in Brazil. Nubank announced its intention to obtain a banking license in Brazil to comply with new Central Bank regulations standardizing brand name usage for regulated institutions; the brand and operations will remain unchanged.

“Perspectives”. In the latest episode of the series promoted by Nubank and InvestNews, Roberto Campos Neto explained how digital currencies are redefining the financial market. He also discussed the future of money, its impacts on the global macroeconomy, and the regulatory challenges it presents.

Products and launches

Collections Assistant. SME customers in Brazil now have access to a Collections Assistant tool. It centralizes and automates accounts receivable management, including creating customized collections and setting up interest/fines.

Subscription Manager. A new tool centralizes all recurring charges, such as streaming services, gym memberships, and app subscriptions, in a single place, making it easier for customers to manage their subscriptions.

Where to go. Data from Nu Travel revealed the top destinations in Brazil and abroad during the year-end holidays and January. The cities of Lisbon, Santiago, and Buenos Aires are among Brazilians’ favorite international destinations for the period.

Partnership. iFood and Nubank joined forces to offer exclusive discounts to Nu credit card or NuPay customers on the iFood app, with coupons up to R$20 available for a limited time around Black Friday.

Nu in the news

David Vélez discussed Nu’s expansion plans and how the U.S. can learn from Brazil's experience with digitalization in payments. In another interview, he highlighted that Nu’s customers have collectively saved 111 billion reais in banking fees, how the intention of obtaining a bank license for the Brazilian operation does not change anything for customers, and other strategic topics for the company, including regulations, international expansion, and the new working model.

David, Marcela Torres, Laura Marino, and Emilia López spoke to Forbes Colombia about Nu's priorities and the “dream team's” role in scaling its platform globally and increasing financial inclusion in the region.

American Banker highlighted Cris Junqueira's career and how she’s leading Nu in its ambition to enter the U.S. market. She also addressed Nubank's impact on Brazil during her participation in This Week in Fintech's Podcast, and the company's success story and mission to fight complexity to empower people globally in a new episode of Fintech One-on-One. In the Cambrian Fintech podcast, Cris explored Nu's history and business model, centered on customer love.

Analysts indicate that Nu is one of the two major drivers of credit expansion through cards in Brazil, and is ready to “continue to emerge as one of the structural winners”.

Armando Herrera, CEO of Nu México, shared Nu's plans to invest $2.5 billion in the country over the next five years to accelerate digital penetration and consolidate its presence.

Roberto Campos Neto wrote in Folha de S.Paulo about the significant and quiet revolution that digital financial service platforms, like Nu, are driving within the traditional Brazilian financial system.

UOL published a survey commissioned by Zetta and other associations that found that the public recognizes how fintechs are driving financial inclusion in Brazil, and thus is concerned about potential tax increases within the sector. Eduardo Lopes, president of Zetta, highlighted how fintechs transformed the financial landscape, leading to the largest cycle of financial inclusion in the country, with 114% more individuals in the system since 2018.

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)

Thank you for reading! For more information, please contact our PR team through press@nubank.com.br. Access our Investor Relations website.

If you prefer not to receive any further communications from us, please unsubscribe.