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Nubank applied for a U.S. National Bank Charter, a preparatory stage supporting the company's long-term vision of expanding its customer-centric, tech-driven digital banking platform beyond Latin America.

Also in this issue: in a new episode of the Nu Videocast, Laura Marino describes the company’s approach to product and how that’s one of the key ingredients to unlock growth; Nu is ranked #1 in The Banker and Kantar BrandZ's Top 50 Global Banking Brands and is the 4th fastest-growing company globally according to Fortune, and more.

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Bank Charter Application

Nubank applied for a national bank charter with the Office of the Comptroller of the Currency (OCC) of the United States. While the company remains focused on growing in its existing markets, this undertaking is aligned with the intention to explore future international opportunities by evolving its regional platform into a global model. Pursuing a U.S. national bank charter positions Nubank to unlock new possibilities, and will support the company’s ability to innovate responsibly and scale efficiently in the U.S. market.

Nu Videocast

Laura Marino, Global General Manager of Nubank’s Account, joined the Nu Videocast to discuss how company builds truly transformational products. She described how a global and efficient mindset allows Nu to create solutions that cater to millions and are ready to scale further. Available on YouTube and Spotify.

Corporate information

“Perspectives”. Roberto Campos Neto discussed his views on the roles of fintechs and central banks to promote innovation in the financial system in the inaugural episode of Perspectives (in Portuguese), a new series promoted by Nubank in InvestNews. Nu’s Vice-Chairman and Global Head of Public Policy reflected especially on the taxation of fintechs and their impact in lowering costs for customers and increasing financial inclusion. He also talked about his future role in the US operation.

Growth in Mexico. Nu Mexico added one million customers in less than a quarter, adding up tp 13 million. It now serves around 14% of the country’s adult population, and one in every four banked Mexicans.

Awards and recognition. Nubank was ranked #1 in the Top 50 Global Banking Brands study, a collaboration between The Banker and Kantar BrandZ. The study identifies institutions best positioned for future growth by measuring brand equity, which reflects the strength of customer perception and the likelihood of gaining market share. Fortune listed Nu as the 4th fastest-growing company in the world, based on growth in revenue, profits, and stock returns.

Brand campaign. Inspired by classic movies and series, Nubank’s new brand campaign in Brazil shows how the company’s products and services transform customers’ lives.

Products and launches

Uber partnership. Nubank is offering six months of free Uber One membership to its customers in Brazil. The benefit is available to those who have never signed up for Uber One before, and follows another successful initiative between the two companies, which offered 50% discounts on Uber rides for Nubank customers.

ETFs. NCDI11 is a new fixed income ETF by Nu Asset that allows investors to efficiently access Treasury Financial Bills (LFTs, in the Portuguese acronym) following the performance of these securities over time. This will be the first ETF indexed to the Índice Tesouro Selic B3 [B3 Selic Treasury Index], the first public bond index developed and calculated by B3 itself.

Telecom. NuCel has enhanced its plan offerings with increased gigabyte allocations. Existing customers will be automatically migrated to the new, more advantageous plans, ensuring they always have the best offer available without needing to take any action. Nu also unveiled a marketing stunt with artist Karol Conká to reinforce how NuCel gives customers freedom and agency.

Nu in the news

David Vélez, founder and CEO, discussed what it takes to revolutionize an entire industry from scratch in a conversation with Nicolai Tangen for the In Good Company Podcast.

Cristina Junqueira, co-founder and Chief Growth Officer, described Nubank’s aspirations for the US market on Bloomberg TV. At the Council of the Americas event, she shared pivotal decisions behind Nu’s growth and the role of AI in enhancing customer experience and financial inclusion.

At Fortune Most Powerful Women, Livia Chanes, Brazil CEO, covered Nubank’s journey, AI, and growth strategy. In an interview for O Globo, she spoke about leadership, career, and how becoming a mother made her an even better professional.

Marcela Torres, General Manager of Nu Colombia, discussed the future of banking in the region in El Espectador. She highlights the challenges and opportunities for fintechs in a regulated market like Colombia and emphasizes Nu's commitment to financial inclusion.

A new IMF article showcases the impact of fintechs on expanding credit access in Brazil. "Increased competition reduced concentration in the banking sector and lowered the average lending rates of traditional banks," said the authors.

Product Guru’s highlights the importance of design in creating a competitive advantage, describing how Nubank's focus on user experience has been a key differentiator and a driving force behind its success.

Juliana Roschel spoke about the importance of versatility in the CMO role and how it has been evolving in large companies. She also highlighted how she's been balancing authenticity, brand innovation, and collaboration.

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)

Thank you for reading! For more information, please contact our PR team through press@nubank.com.br. Access our Investor Relations website.

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