Ethan Eismann is Nubank’s inaugural Chief Design Officer and has taken on a big mission: to build the best financial services app experience in the world. In a new episode of the Nu Videocast, he discusses why we’re uniquely positioned to do so and how AI in the hands of a world-class team can help transform frustrating financial experiences into a source of joy and delight. The episode is available on YouTube and Spotify.

In case you missed it: Eric Young, Nubank’s new CTO, was the guest of the previous episode. He deep dived into how Nu’s technology and its use of AI are paving the way for the company’s next steps.

U-18 credit card. Nu launched a credit card for its 16 and 17-year-old customers. The limit will be 100% tied to money saved in the credit card Money Box, creating a safe and controlled environment for teenagers to learn how to responsibly handle credit. 

Ultravioleta boost. Nubank Ultravioleta, the experience for high-income customers in Brazil, announced a boost to its benefit package. Among the new upgrades is an exclusive points-based program that allows for flexibility and advantages when redeeming travel miles with multiple airlines and higher cashback. Perks are even better when using the Nu Travel platform to purchase tickets and reserve accommodations. Additionally, the e-SIM benefit was also enhanced. 

New ETFs. Nu Asset launched three ETFs to allow further diversification. HGBR11 and HYBR11 are the first fixed-income ETFs with global private credit in Brazil to offer exchange rate protection in Real that neutralizes the volatility against the dollar. And NBIT11 is the first ETF in the country to offer exposure to Bitcoin through futures contracts traded on the Brazilian stock exchange B3. 

Crypto growth. Nubank Cripto reached 6.6 million users, mainly driven by younger investors, with 84% being either in Gen Z or Millennials. The platform also celebrated a 250% jump in the number of transactions in the last semester, and a 400% growth in the volume of swaps.

Enhanced security. Nu Colombia customers now have access to another layer of security on their apps. Modo Tranqui is similar to Nubank Brazil’s Modo Rua (Street Mode) and allows users to set lower limits for transactions made when the phone is not connected to a “trusted” Wi-Fi network. In Mexico, customers now have access to the Scam Alert, a message warning about possible scams when transferring money to a suspicious account.

GB Reserve. NuCel launched a new Gigabyte (GB) Reserve feature, an exclusive Nubank innovation designed to give customers greater peace of mind. The reserve is activated automatically when data is running low to ensure uninterrupted connection.

Nu Mexico CEO. Armando Herrera is the new CEO of Nu Mexico, a country where the company serves more than 12 million people across 98% of municipalities, representing 13% of the adult population. With over 15 years of experience in the financial services industry, Armando has worked at American Express and, more recently, served as General Manager of Financial Products at Konfío, a leading fintech company in Mexico.

Head of Crypto. Michael Rihani is Nubank’s new Head of Crypto. With over 15 years of experience in companies like Coinbase and Cash App, he will be dedicated to driving the growth and development of the Nubank Cripto platform.

Leadership. Nubank’s leaders, including new arrivals Eric Young (CTO), Ethan Eissman (CDO), and Armando Herrera (Mexico CEO), talked about our culture and what it’s like to lead at Nu in a new video.

Awards and recognition. Nu was named “Best Digital Bank” at the annual global Finovate Awards, an honor that recognizes a digital-only or digital-first bank that exemplifies quality products and exceptional digital experience. It was also the only digital-first financial institution named among TIME’s 100 Best Companies of 2025, presented by TIME and Statista, Inc. Additionally, Nu is one of the 20 most-loved brands by Colombians.

Nu's market cap reached its highest to date on Friday, September 19, at a US$78,1 billion valuation.

During the Latam Fintech Market event in Colombia, Roberto Campos Neto spoke about instant payments, open data, and tokenization as paths to financial inclusion in Latin America. Together with Marcela Torres, they also discussed the opportunity brought by Bre-B to streamline payments. 

Marcela Torres, Nu Colombia's General Manager, highlighted the company's commitment to increasing financial inclusion and the challenges we’re overcoming to achieve it.

Mexico is one of the biggest opportunities for Nu’s growth, especially given the size of the local lending market, highlighted Citi.

In the WIP Podcast, Suzana Kubric, CHRO, spoke about Nu's EVP behind the scenes and the P&C data-driven approach to tracking talent feedback and awareness.

Product Guru’s explained how Eric Young can help Nu leverage technology to continue elevating its offerings and seize wide opportunities for growth.

Eduardo Lopes stated that it's crucial to distinguish the many legitimate fintechs from the few criminal enterprises after an investigation showed that some were involved in illegal activity. Chief Economist Ricardo Barboza detailed how fintechs have positively impacted the financial landscape with more competitiveness and inclusion.

A study sponsored by Zetta indicates that the Brazilian Central Bank's digital transformation agenda and the rise of fintechs contributed to a reduction in the banking spread.

Nu customers have already saved between 15 and 20 million reais in interest using financial insights from Open Finance shared data.
 

(Articles in this section may be subject to a paywall and available to subscribers only, depending on the news outlet.)

If you prefer not to receive any further communications from us, please unsubscribe.