Ethan Eismann was appointed as Nubank’s first Chief Design Officer. Reporting directly to founder and CEO David Vélez, Eismann will oversee the global strategy and execution of design across all product lines, driving innovation at scale. The move underscores Nubank's commitment to delivering an unparalleled customer experience across its expanding ecosystem of products and services.

Eismann is a globally recognized design leader who has helped shape the product experiences of some of the world’s most influential technology companies. Over the past two decades, he has led design at companies like Google, Adobe, Uber, Airbnb, and Slack. 

Additional management updates. In July, former Brazilian Central Bank President Roberto Campos Neto joined Nu and started his work as Vice Chairman and Global Head of Public Policy. The company also announced Otávio Ribeiro Damaso as an advisor for regulatory and risk management affairs.

Instant payments. Colombia is preparing for an unprecedented financial transformation with the arrival of Bre-B, the country’s instant payment system. Customers can already register their transaction keys in the app, as Nu Colombia is stepping up as a fundamental player in this revolution, leveraging its rich experience with Pix in Brazil.

NuCoin. Nubank has just launched its new loyalty program in Brazil, to address a demand for benefits and recognition from customers not previously served by existing programs in the market. NuCoin was tailored to reward engagement – especially with credit and debit cards.

Travel upgrade. Nu eliminated the currency spread in the Ultravioleta Global Account for conversions from Brazilian reais to over 40 currencies, providing significant savings in international transactions and ensuring the best offer on the foreign currency purchasing market through a global account.

NuCel expansion. Customers can now request a physical SIM for NuCel, Nubank’s telecom offering in Brazil. Additionally, all plans have been enhanced, either through lower costs or additional gigabytes to connect to the internet. NuCel has been registering NPS levels well above the industry benchmark, signaling high customer satisfaction.

Impact. Nu reached 12 million customers in Mexico and presented the third edition of its study “Impacto Nu: From access to well-being”, which highlights how its customers' financial lives have evolved. Some key findings are that 59% of them report using less cash, and 72% feel more confident managing and safeguarding their money.

Awards and Recognition. The British magazine Euromoney named Nu Latin America’s Best Digital Bank for Consumers and Brazil’s Best Digital Bank. CNBC and Statista positioned Nu as one of the World’s Top FinTech Companies 2025, based on a series of KPIs such as revenue, growth, and employee headcount. And, for the third consecutive year, Nu secured first place in the categories “Banking App” and “Digital Bank” of Estadão’s Best Services ranking.

Moving forward. A new marketing campaign called "With Nu, your choices take you forward" highlights how the company's portfolio supports and drives customers' financial journeys, enabling a future of possibilities. 

David Vélez spoke about the potential financial advancements ahead for Colombia with the launch of Bre-B. He also highlighted how Nu’s experience with Pix in Brazil will contribute to the local strategy.

Roberto Campos Neto officially began his role at Nu as Vice Chairman and Global Head of Public Policy. In an exclusive interview to Folha, given a day before his start at Nu, he assesses Brazil’s political polarization and the state of financial innovation. 

Nu announced Otávio Ribeiro Damaso, former Director of Regulation at the Central Bank of Brazil (Bacen), as an advisor for regulatory and risk management affairs.

Cris Junqueira shared tips on efficiency, motherhood, and why "focus on your own goals" became a mantra in her life. She also recommended her top-of-mind books for McKinsey & Company's 2025 book list. Together with Juliana Roschel, Marketing Director, they shared insight into Nu's brand growth and how to balance business and family in O Conselho.

Coenraad Jonker, Tyme Group's founder and CEO, told the story of how he first met David Vélez, which led to a US$150 million investment. Recently, the company was named one of TIME’s 100 Most Influential Companies.

Claudia Alva, Product and Technology Director at Nu México, shared more about the company's technology-driven model, and how it is preparing to expand its offering in the country.

Nu Mexico reached 12 million customers and launched the third edition of Impacto Nu, showcasing how we contributed to financial digitalization, inclusion, and well-being.
 

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