Nubank is the strongest brand in Brazil and the one that has grown the most in value over the past year, according to Brand Finance. The strength index of 95.3 out of 100 is a result of strong financial performance, market expansion, and customer focus, according to the report.

The consultancy firm observed a 195% growth in Nubank’s brand value in the period, bringing it to the top 5 most valuable in the country. 

Automated Pix. Nubank launched Automated Pix for its customers in Brazil with the integrated Search Upcoming Bills feature. This gives customers the freedom to choose how and when to pay – whether fully automatically or with simple, one-click approvals in the app.

Travel upgrade. Ultravioleta customers can now set price alerts for flights under the Nu Travel tab. Additionally, if a flight booked through the platform gets cheaper within 30 days of the purchase, the difference will automatically be refunded, up to a limit of R$ 500.

Fraud Prevention Seal. Nu was recognized by the National Confederation of Financial Institutions (CNF) in Brazil for its commitment to best practices in preventing, combating, and raising awareness of fraud and scams in the financial sector. 

Awards and Recognition. Horse Consultancy research recognized David Vélez as one of the top three most transformative CEOs in Latin America. Nu Colombia is the 4th best company to work for in the financial sector category, according to Merco Talento, having also climbed 12 positions in the general ranking. Nu Mexico climbed 65 positions in the ranking of the country's 500 most important companies, by Expansión.

Nubank is the most mentioned financial institution as the primary banking relationship for Brazilians, according to research by consultancy firm Okiar.
 

In Colombia, Nu is the only “neobank” among the five largest financial institutions in number of savings accounts. Bloomberg Línea highlighted that Nu has been capturing an increasing share of the traditional Colombian banking market, now adding 177,000 customers and gaining participation in the Term Deposit Certificates (CDT) segment.
 

In recent reports, Goldman Sachs and Morgan Stanley analyzed Nu’s wide growth potential in the high income segment and private payroll loans, respectively.

During Vtex Day, Cristina Junqueira shared insights and advice about leadership and efficiency. 

American Banker interviewed Alyson Ahearn, General Manager of High Income and Under-18, on how Nu is expanding financial literacy and access through family banking products.

Ricardo Barboza, Nubank's Head of Economic Research, analyzed Brazil's Central Bank policies that aim to strengthen the effectiveness of monetary policy, increase competition in the financial market, and improve consumer welfare.

In the podcast "Work for Humans," Suzana Kubric, CHRO, and Jessica Matsumoto, People & Culture Senior Director, discussed Nu's P&C strategy, which involves applying product and design principles to improve employee experience.
 

Juliana Roschel, Marketing Director of Nubank, spoke to Talks Estadão Mídia & Mkt videocast about her career and shared insight on Nu's innovation and culture.

Marcela Torres, Country Manager of Nu Colombia, addressed Nu's role in increasing access to simple and transparent financial services in the country. She also shared Nu's preparation for the Bre-B implementation and the company's efforts in modernizing the sector.
 

Peter Sagan, world champion cyclist, participated in Nu Colombia’s Rodada Nu. The local event brought together the company’s team and customers for a day of cycling.

Fernando Campos, CFO of Nu México, spoke about how the approval of the banking license will allow Nu to offer products for SMEs, supporting and promoting this segment's digital inclusion. The local regulator has now published the official authorization for the conversion process.

To celebrate Brazilian Valentine's Day, Nubank published data showing that in June 2024, customers made 330,000 Pix transfers with affectionate messages and created over 100,000 Money Boxes named "wedding."
 

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