Fast Company listed Nu as the third most innovative company in the world and first in the Finance and Personal Finance category. This is the fifth time Nu has made the annual list, which recognizes businesses that are at the forefront of their industries, driving innovative solutions and shaping the future.

This year, the magazine highlighted Nu’s features for customers under 18. The company serves more than 3 million people aged 10 to 17 with a portfolio designed specifically to foster financial responsibility and control from a young age. Among its features, it includes an account, a debit card, and "Caixinhas" (Money Boxes), which have also earned Nu a spot among the Most Innovative Companies in 2023. 

Instant transfers.

Nu Colombia partnered with Redeban to offer customers instant transfers to and from any bank or digital wallet. Building on the free and unlimited Cuenta Nu transfers, this update allows customers to link their accounts using personal identifiers, similar to Pix in Brazil.

Open positions in tech. 

Nu is expanding its tech team across Brazil, Mexico, and Colombia, seeking talented professionals in Engineering, Product, Design, and Analytics. Positions range from entry-level to leadership.

Belinda and Nu. 

Nu Mexico partnered with popstar Belinda for the “Tinta Nu” experience, part of the “Toma la decisión Nu” campaign promoting personal reinvention and smarter financial choices. A brand activation allowed customers to cover up regrettable tattoos, symbolizing steps towards better decisions.

In its coverage of the Most Innovative Companies, Fast Company highlighted how Nu was able to tailor financial products to families – including kids.
 

David Vélez participated in the Invest in Progress podcast to talk about founding Nubank after his time at Stanford and Sequoia, the importance of culture in the operations, and the impact of AI on Nu’s strategy. He also spoke about the company's history in the first episode of Entrelinhas podcast.

The Financial Times featured Cristina Junqueira in its Women in Business special report. The article highlighted her role as an inspiring female leader in disrupting the financial services industry with Nubank.

Cris is also on the cover of the first issue of Fast Company Mexico. In the interview, she details Nu’s history, from an innovative idea to global disruption, and her own personal experience. Suzana Kubric, Chief Human Resources Officer, and Iván Canales, General Manager of Nu México, add to the story with their perceptions of culture and the local market. Mexicans can read the print version in the Nu Café of our local office (open to the public).

Nu’s deposit base in Mexico grew by more than 400% in 2024. During FinTech Mexico 2025, Iván Canales talked about the growth in the country and the next steps with a Banking License on the way. Fernando Campos, Finance Director of Nu Mexico, spoke to El Economista about the avenues for local expansion.

The banking industry’s average NPS has improved from 2020 to 2024, with Nu leading the chart. Research conducted by SoluCX consultancy shows how digital transformation and ESG initiatives impact the sector. 

On International Women's Day, Marcela Torres, GM of Nu Colombia, was listed by 360 radio among the 30 women who promote development from different sectors in the country. Impact Tic highlighted her and other women's role in technology, innovation, and science to transform the landscape in the country. 

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