One of Nu’s priorities for 2024 is ramping up its secured lending business. The company is expanding its offers, and Jessica Paul, general manager of lending at Nu, deep-dived into the strategy for the area during the latest episode of the Nu Videocast.

Also in this issue: Nu has 300 job openings and launched a campaign to attract top talent aligned with its values; a new feature in Mexico allows customers to pay recurring bills; products for small and medium businesses help Nu customers save billions; and more.
 

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Lending strategy

Nu announced the expansion of its payroll-deductible loan contracts from two to eleven, now including the three branches of the Brazilian Armed Forces — the Air Force, Navy, and Army — as well as the municipalities of São Paulo, Rio de Janeiro, and Belo Horizonte and the states of Paraná, Rio de Janeiro, and Minas Gerais.

The company is expanding its offers, with the potential to access more than 70% of the addressable market for payroll-backed loans, once these new contracts are fully integrated and available to our customers. Originations continue to grow consistently as Nu invests in secured lending as one of its top priorities for 2024.

Nu Videocast. Jessica Paul, general manager of lending at Nu, spoke about the company’s successful strategy during the latest episode of Nu Videocast. You can find all previous episodes in our Newsroom. 

Corporate information

Talent. Nu announced 300 job openings as part of its new employer branding campaign. The company aims to attract world-class professionals who resonate with its culture and mission of challenging the status quo by building industry-leading, customer-centric products. 

Advantages for businesses. Entrepreneurs with Nu business accounts have saved billions of reais in fees, for account and credit card maintenance and PIX transactions, over the five years that the product has been available. Nu now has 4.3 million business customers and is expanding its offering portfolio for the segment, more recently with Working Capital.

Entertainment. As part of its marketing efforts, Nubank will present “The FRIENDS™ Experience: The One” in São Paulo in November. Customers can enjoy pre-sales, as well as exclusive benefits when purchasing tickets.

Mexico portfolio. Nu Mexico is gradually rolling out a solution that allows its customers to pay bills directly from the app, at no fees, while their money yields. This is another step in offering a complete portfolio for the 8 million customers in the country.

Rewards program in Colombia. Nu Colombia is testing Nu Plus, its pilot recognition program, with select credit card users. The experience recognizes customer preferences and helps them maximize their finances sustainably and transparently by rewarding activity within our portfolio.

Investments. Ultravioleta customers got an upgrade in fixed-income investment options, with a series of new Bank Deposit Certificates available exclusively to the segment.

Time usage. Brazilians dedicate 7% of their adult lives to commuting, 5% to TV and radio, 2% to financial management, the same time spent on outdoor activities, shows a survey commissioned by Nubank Ultravioleta. A new brand campaign invites people to reflect on the importance of good time management.

Nu was featured in Atlantico’s Annual Latin America Transformation Report, as one of the “Triumphant Three” in the region. Alongside Mercado Libre and iFood, we’re considered a top example of value creation in a region full of opportunities.

David Vélez spoke about the opportunity for innovation in Colombia during Latam Fintech in the country, highlighting the role of technology in this revolution. During his trip, he was recognized by the Chamber of Representatives in Colombia for transforming challenges into opportunities, revolutionizing the banking industry, and making a real difference in the lives of millions of people. 
 

David, Cris Junqueira, Livia Chanes, and Iván Canales were listed by Bloomberg Línea among the 500 most influential people in Latin America.
 

Livia Chanes, CEO of Nu Brazil, spoke to CEO Insights, by McKinsey, about how the early technological decisions made at Nu were fundamental for the company to become one of the major players in the financial market in just over a decade. 

Vitor Olivier, CTO, spoke to Consumidor Moderno about how AI can impact the financial sector, explaining Nu’s long-term vision for investing in the area.

Research by Nubank Ultravioleta and Ipsos reveals how Brazilians spend their free time. We took the opportunity to launch a campaign inviting people to reflect on the importance of good time management.

Nu has surpassed 8 million customers in Mexico and $3.3 billion in deposits. These figures exceed those of Brazil at the same stage of operations. Mexico still sees a low penetration of savings products, and attractive returns like the one from our Cajitas are changing that scenario. 

Reporte Índigo states that Nu Mexico is getting ready to compete with the so-called 'giants' of Mexican banking once the CNBV approves our banking license, and Romina Benvenuti, Legal Director in Mexico, spoke about the tech revolution in financial services and the Banking License in TV, with opinion leader Dario Celis. 

Moody's reported, based on Mexico’s CNBV data, that Sofipos have attracted more savings in deposits than they have loaned out, thanks to successful strategies, particularly by digital Sofipos like Nu. 

Suzana Kubric, CHRO, spoke to Mexican outlet RRHH and Colombia’s Pulzo about our new campaign that highlights the power of a strong culture in attracting top talent.

61% of payments in Brazil are already made with contactless technologies. Rusen Baragiola, GM of Credit Card at Nu, commented on this and other types of modern payments, including NuPay.

Nu stands as a leader in API reception and transmission for Open Finance in Brazil. Valor Econômico published an article about the advantages of this system for customers.

Eduardo Lopes, Public Policy Director, spoke to Veja about how the government's interest in ending the FGTS anniversary withdrawal has the potential to restrict access to credit.

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