Nu has been recognized by TIME as one of the World’s Most Influential Companies of 2024. This marks the third time the company appears on the prestigious TIME100 list, solidifying its position as a leader in digital banking and as the only Latin American company in the Titans category, sharing this distinction with heavyweight contemporaries like Amazon and Disney.

Also in this issue: Nu was recognized on Interbrand's 25 Most Valuable Brazilian Brands; innovative brand activations across markets, and more.

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Nu has been recognized for the third time on the TIME100 Most Influential Companies list. Alongside global giants such as Amazon, Nvidia, Microsoft, and Disney, Nubank stands out as the only Latin American company featured as a Titan, underscoring its significant role in reshaping the financial landscape across the region. 

The list assembles 100 companies that generate extraordinary global impact, and the selection is made through nominations by the magazine’s editors and correspondents worldwide, with the participation of experts from various industries. The publication first listed Nu in 2021 in the Leaders category. In 2022, the company was highlighted within the Titans category.

Corporate information

More recognition. Nu was recognized on the 2023/2024 list of the 25 Most Valuable Brazilian Brands, according to Interbrand consultancy.

Nu brings Westeros to Brazil. Among many benefits, Nubank+ and Ultravioleta customers in Brazil have free access to Max, Warner Bros. Discovery’s streaming platform. To celebrate this partnership and the premiere of the second season of "House of the Dragon", the companies developed a creative stunt and unveiled a 15-meter replica of Syrax, Rhaenyra's dragon, atop Nu's purple building in Brazil. 

Milestones. In April, Nu surpassed 2 million active insurance policies in Brazil, with Nu Vida – the first product co-created with Chubb and launched in 2020 – achieving 1 million active policies. In May, Nu Colombia surpassed 1 million customers and held a cycling tour with over 200 customers, journalists, and influencers flooding the streets of Bogotá on their purple jersey to celebrate the milestone. 

Nu Videocast. Nu attracts and develops world-class professionals across different countries and areas. Chief Human Resources Officer, Suzana Kubric, participated in the latest Nu Videocast episode to talk about our talent strategy.

Under 18 account. Nu's initiative focused on teens and kids has reached 3 million users in less than 3 years. The product saw explosive sixfold growth in 2023 and continues to innovate with features like Gift Cards and real-time transaction notifications, empowering the next generation with financial autonomy while maintaining parental oversight.

Cryptocurrencies in the platform. The Nu app now allows customers to transfer cryptocurrencies like Bitcoin, Ethereum, and Solana directly within its platform. With 1500% growth in crypto transactions over the past year, Nu enhances user experience by simplifying asset management with competitive fees and plans to expand crypto options.

New marketing campaign. Titled Nubank. N Possibilities, the campaign showcases Nu's diverse and intuitive product portfolio, characterized by the Nu Way. By highlighting products like Money Boxes and the Payments Assistant, the content underscores the brand's dedication to streamlining customers' financial tasks, giving them back more time for leisure.

NuViagens. After launching the Global Account for the high-income segment in April, Nu Ultravioleta enhances travel offerings with NuViagens, an in-app platform for customers to book flights and hotels with competitive pricing and flexible payment options, including interest-free installments via NuPay. 

Nu is in its early days of global expansion, said David in an interview with Bloomberg and highlighted how "more or less 50% of the people working at Nubank today are working on products that are generating zero revenue. So while we’re profitable, we’re investing a ton of money into future growth". He also spoke to Imagen Radio from Mexico and Caracol TV from Colombia about the growth opportunities for both markets.

Nu Mexico was recognized as one of the biggest companies in the country by Expansión and GM Iván Canales, as one of the most influential LGBT+ executives. Meanwhile, Marcela Torres, GM of Nu Colombia was recognized as one of the 100 powerful women in the country by Forbes. 

Livia Chanes was recognized with the Executivo de Valor award in the digital services category. She also spoke to Exame and O Globo about the business growth in Brazil and the strategy to leverage AI to build a "virtual advisor" that makes customers' lives easier. "Where there is complexity and pain for the customer and there is an opportunity to simplify, that's where Nubank wants to be", she said. 

Nu's CTO, Vitor Olivier, spoke to Estadão about how Nu focuses on AI to improve its app and internal processes, and why Nu adopted a hybrid work model.

Juliana Roschel, Marketing Director, shared with Rádio Eldorado Nu’s marketing strategy to connect with customers and become one of the most loved brands in Brazil.

Valor Econômico, Estadão, Época Negócios, Forbes and El Economista amplified the news of Nu being recognized by TIME as one of the Most Influential Companies for 2024. 

Nu Colombia's celebration with 200 people joining a 80-kilometer bike ride was covered by Revista PyM, El Espectador and Revista Mundo Ciclistico.

“Nu is considered the most potent and innovative digital bank in Latin America”, defined Business Insider in a podcast episode about our history and future plans.
After the media trip to Nu's HQ in São Paulo, La Jornada reported on the extensive digitalization of Brazil's economy, contrasting with Mexico's slower adoption of similar initiatives like CoDi and DiMo. In addition, El Sol de Mexico highlighted Nu's strategy in the country and the potential of the operation. 
 

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