Nu has just announced another strategic launch for the high-income segment: the Global Account for Ultravioleta customers in Brazil. The product comes with a range of exclusive benefits and is the result of a partnership with Wise Platform.

Also in this issue: Youssef Lahrech, President and COO, and VP of Risk Management Ravi Prakash discuss the company's credit strategy on the second episode of the Nu Videocast; Nu Mexico and Nu Colombia receive new investments for growth; a new security feature that verifies Nubank customer service calls in Brazil; and more.

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Nubank Ultravioleta expanded its offerings with the launch of a Global Account, catering to the travel needs of high-income customers. This new feature was created in partnership with Wise Platform, Wise’s market-leading global infrastructure solution for banks and large companies.

The Global Account boasts the lowest foreign transaction fee in the segment (0.9%), a free international internet package, and seamless integration within the Nubank app. Ultravioleta customers can now sign up for early access and enjoy a travel experience designed for convenience and savings.

Additional Ultravioleta benefits. Our Mastercard Black cardholders can also enjoy a 20% discount on stays at the renowned Rosewood São Paulo hotel. This partnership includes other perks such as complimentary breakfast, early check-in and late check-out, and room upgrades. The offer is part of Ultravioleta's new brand positioning and reinforces our commitment to providing high-end experiences for customers.

Nu Videocast: Credit. Youssef Lahrech, President and COO, recently discussed the company's credit strategy on the second episode of the Nu Videocast. Alongside VP of Risk Management Ravi Prakash, Youssef highlighted Nubank's use of technology, data analysis, and a customer-centric mindset to offer competitive rates and maintain strong credit performance. This approach, combined with a focus on agility and risk management, allows Nubank to make real-time credit decisions and adapt to changing economic conditions.

Capital injection in Mexico. Nu Holdings is doubling down on its commitment to Mexico, injecting an additional US$100 million into the local operation, bringing its total investment to over US$1.4 billion. This move reinforces Nu's position as one of the best-capitalized financial institutions in the country and fuels the expansion of its product portfolio.

DFC loan in Colombia. Nu Colombia has secured a USD $150 million loan from the U.S. International Development Finance Corporation (DFC). This substantial investment reinforces Nu's commitment to expanding access to digital financial services throughout Colombia, building upon its impressive growth in reaching over 800,000 customers across the country. The savings account Cuenta Nu, announced in January, has exceeded expectations with more than 400 thousand people registering on the waitlist and is already in the first phase of product delivery.

Customer centricity. Celebrating its fifth anniversary, Nubank's official online community, NuCommunity, has grown into one of the largest in Brazil with over 380,000 members. The platform is a space for users to interact, and it plays a crucial role in product development and improvement, with members actively providing feedback and participating in exclusive testing opportunities. 

LinkedIn Top Companies. Nu is among LinkedIn's list of Top Companies in Brazil, which recognizes the 25 best places to work in the country in terms of professional growth. This recognition highlights our dedication to fostering development, solidifying our position as a leading global employer. 

Added security. With the agility and innovation innate to a tech company, Nu continues its commitment to customer safety with the launch of Verified Call. The new feature allows users to verify legitimate calls from Nubank in real time, directly within the app, providing an extra layer of protection against scams. According to a research from Instituto Datafolha, commissioned by Nu, most Brazilians (75%) believe both customers and financial institutions share responsibility for preventing scams. This highlights the importance of awareness campaigns and prevention tools such as Verified Call and Modo Rua (Street Mode). 

New Investment experience. Nubank is integrating all investment solutions into its main app, simplifying the investment journey for its customers. This move brings together diverse investment options, personalized recommendations, and advanced security features like "Investment Street Mode" for enhanced protection.

SHEIN partnership. Our marketplace now includes global fashion giant SHEIN. This strategic partnership broadens the range of products and services available within the Nubank app, reinforcing its position as a one-stop shop for customers' needs.

A growing tech-savvy population, underserved by traditional banks, is where lies our big opportunities for growth in Mexico, explains Cristina Junqueira in an interview with El Financiero. Iván Canales, local Country Manager, spoke to El Economista about how Nu is helping push the financial services industry forward in Mexico, with innovative products and an inclusive approach.
 

"This capitalization confirms that Mexico is the number one priority for Nu Holdings on a global level, and it will be allocated to continue expanding our product offering within the Mexican market," Iván told El País about the $100 million capitalization.

Nu’s solidity and growth in Mexico were the subject of an article that debunks some myths about our operation in the country. 

"This loan reflects the confidence of globally relevant institutions in our business model, the strength of our operation and our team, and the progress we have made in terms of financial access in a country like Colombia, where credit penetration is still low and where close to 78% of people continue to use cash as their main means of payment,” said Nu Colombia Country Manager, Marcela Torres, about the loan from the DFC.

Cris Junqueira is featured in Fintech’s Magazine list of Top 100 Women in FinTech 2024, and Marketing Director Juliana Roschel was recognized by Forbes as one of the best CMOs in Brazil. 

Bloomberg Línea explains how Nu’s Global Account for Ultravioleta customers is part of our successful growth strategy for the high-income segment. 

Guilherme Espallargas, leader of the Investments area at Nu, detailed the improved investment experience in the Nu app in an interview with Estadão.

“Our cybersecurity processes are developed with machine learning and artificial intelligence, led by a top-notch team, to always stay ahead of the criminals,” said Livia Chanes, CEO of Nu Brazil, about our security innovations.
 

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