Nu was once again recognized as one of the Most Innovative Companies in the world, securing 1st place in Latin America in Fast Company’s annual list. This year, the publication highlighted our innovative security pack, which protects customers with intuitive and effective features that help push the industry forward.

Also in this issue: Nu is one of the 5 most valuable brands in Brazil; a new internship program in technology; and more.

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Nu’s security features landed us 1st place among the Most Innovative Companies in Latin America, and top 50 globally, according to Fast Company. This is the second time in a row that Nu has secured the top spot in the region and the fourth time we appear on the list.

This year, Fast Company highlights how Nu is transforming bank security into a covetable set of features. Among the notable innovations recognized by the magazine is Modo Rua (Street Mode), an in-app security tool – easily activated with one click – that allows customers in Brazil to set transaction limits for when their devices are not connected to a known Wi-Fi network. The feature combines a frictionless and individualized experience for the customer with a robust technology background, which is reflected in a fast adoption rate and was replicated by other players.

Me Roubaram, to support after a smartphone or credit card theft, and Alô Protegido, a feature that automatically blocks suspicious phone calls from fake customer service centers, were also praised. 

More recognition. Nu was considered one of the 5 most valuable brands in Brazil by Kantar. At only 10 years old, we were listed as a rare example of balance in being Meaningful, Different, and Salient, the three key pillars of brand equity. We also remain among the best companies in the Corporate Business Reputation Monitor, Merco, and were featured among the top 10 fastest-growing fintechs in 2023, according to Fintech Magazine.

Internship program. Nu is currently selecting students for its new technology-focused internship program, in areas such as data science, software engineering, and business analytics. The 18-month program offers a stipend and multiple benefits, including the company’s hybrid working model.

MASP partnership. Nu partnered with MASP (São Paulo Museum of Art Assis Chateaubriand), to offer customers exclusive benefits, including discounted tickets and store purchases, with additional perks for Ultravioleta card holders. We’re also sponsoring the "Francis Bacon: The Beauty of Flesh" exhibition at the iconic museum in São Paulo.

In case you missed it: Nu Videocast. The first episode of the Nu Videocast featured Vitor Olivier, Nu’s CTO, for an in-depth conversation about the use of artificial intelligence by the company.

Deposits in Mexico. Nu Mexico partnered with Arcus by Mastercard to allow Cuenta Nu customers to deposit cash at over 700 Soriana stores across the country. Customers can deposit up to $5,000 Mexican pesos per transaction using a unique code generated in the Nu app, eliminating the need for physical cards or account numbers. 

New yield. Cuenta Nu now has a new annual yield of 14.75%, effective April 16. This rate is one of the most competitive in the market and will be adjusted periodically based on factors like the Mexican macroeconomic context. This move further strengthens Nu's product portfolio and aims to encourage saving habits in the country.

Loans for businesses. Nu reached 4 million business accounts, a ~50% increase year over year, making us the financial institution with the highest number of open corporate accounts. The growth follows the launch of multiple products for this segment, including more recently the first loan solution: Working Capital. This new feature offers entrepreneurs access to a line of credit designed to meet their daily cash needs or other business demands.

Innovation in investments. Nu Asset’s ETFs – NDIV11 and NSDV11 – rank among the top 10 largest in Brazil within five months of launch. Together, they have attracted over 13,000 investors and USD 10 million, achieving the highest returns among all ETFs of shares of Brazilian companies listed on the Brazil Stock Exchange. 

Female investor surge. To celebrate Women’s Month, Nu revealed that women now comprise 51% of its investor base with declared gender and investments exceeding R$100. They are also gaining space in the share of the total amount invested, from 34% in January 2023 to 38% one year later.

Lower crypto trading fees. Cryptocurrency trading fees were reduced for our most active customers. The more a customer trades, the lower their fees will be. This move reflects Nubank's commitment to providing a secure and accessible cryptocurrency trading experience while rewarding its most engaged users.

Marketplace growth. Nubank's Shopping feature has experienced tremendous growth, reaching 255 million visits in 2023. This success is attributed to its seamless integration within the app, offering a convenient and secure online shopping experience, with a special boost of 62% in number of users after the launch of the Gift Card option. The marketplace is helping solidify Nubank's position as a central hub for customers' needs beyond finances.

Founder David Vélez spoke to Techcrunch about the Latam venture capital scenario, and how Nu has increased its market cap by over 40% in eight months, posting US$1 billion in net profit for 2023.

Winning in Mexico is at the top of our list of priorities for the year, and David talked about our potential in the country in interviews with El Economista and Revista Expansión. Axis Negocios detailed how a banking license will be an important step for Nu there.

In light of International Women's Day, El Universal interviewed Cristina Junqueira, as a successful entrepreneur, about advancements and challenges in gender equality in LatAm, and also about Nu’s opportunity in Mexico. Additionally, Cris was recognized by Publimetro as one of the Latin American leaders actively bridging the gender gap in technology.

Livia Chanes spoke to Claudia magazine about her career and her new role as CEO of Nubank Brazil. She also participated in the Bloomberg New Voices event, where she provided an overview of competition in the fintech sector, Nubank’s expansion into other LatAm markets, and more. Livia is one of the 50 Women of Impact in Latin America in 2024, according to Bloomberg Línea.

Nu premiered its new campaign in Jornal Nacional, Brazil’s most relevant prime-time newscast. The series of films is focused on Ultravioleta, our Mastercard Black card that offers exclusive benefits for high-income customers. 
 

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