Nucoin: Crypto as an engagement tool.
After the launch of Nubank Cripto, we are now working on our first proprietary token, expected for H1 2023. NuCoin will support a groundbreaking rewards program in Brazil, driving further customer loyalty and engagement. It’s being developed in partnership with a group of customers of our NuCommunity, and with Polygon Technology – one of the leading blockchain companies in the world.
Nu in the Fifa World Cup.
Pushing the boundaries of the financial services industry, Nu developed an innovative social feature called NuBolão, in which customers can now access a new tab in the Nu app to place their predictions of match results and get a chance to win prizes.
As an official Regional Supporter of the tournament in South America, we are also partnering up with Casimiro, one of the world’s leading sports streamers, to promote an exclusive trivia show before matches: NuEsquenta. In Colombia and Mexico, our campaigns are bolstering customer loyalty and brand love.
Secured Loans.
Customers can now use investments to secure loans, thus having access to credit without jeopardizing their savings. Nu has been advancing in the lending category, with plans to expand secured offering and payroll deductible loans, as explained by company leadership.
Investments.
Money Boxes now have an auto-invest feature, allowing recurrent automatic deposits into an investment platform that is organized by plans and goals, with different timeframes and yields. Caixinhas (as they are named in Portuguese) are now also available for customers under 18 years.
Further customer control via automation.
Nu launched a Payment Assistant to help manage day-to-day bills. Additionally, customers are now eligible to receive specific credit lines to pay boletos (a bank slip using a bar code) with their credit cards. This is a long-requested feature so that customers can centralize their spendings in just one bill without compromising their card limit.
SME First: Opening the doors to more business accounts.
Nu is now onboarding business customers without requiring them to open a personal account first. We currently serve 2.3 million SMEs and are paving the way to propel our reach in the growing SME ecosystem in the country.
Marketplace: More shopping options and rapid-growing revenue.
In the run-up to Black Friday, Nu expanded its marketplace portfolio to over 100 sellers and is offering additional cashback and discounts. So far this year, we have enabled over R$ 1 billion in sales for partner stores, with more than 10 million customers engaging with our platform.
Inclusion: Unparalleled customer experience for all.
Nu has been providing sign language customer service for over 15 months now, fostering autonomy through human service. Since its launch, there have been more than 7,000 calls in LIBRAS (Brazilian Sign Language).